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#Twitter analytics profile visits how to#

Use Top Tweets to understand audience preferences. You should check your top tweets over several months, to check if they are steadily gathering more impressions and engagements over time, or if the trend is pointing downwards and you need to make changes. It’s what you do with the information that counts. From there, you can click on each individual tweet to expand the data for a detailed look at how many link clicks, profile clicks, detail expansions, impressions, responses, and more each one received.īear in mind that having “top tweets” is not an achievement in and of itself – every account has top tweets. Your Top Tweets are based on tweet-level analytics, as you can guess from the name, but when you look at your dashboard’s monthly recaps, it aggregates the posts that drove the most impressions and engagement. That’s why we’ve gathered 10 Twitter metrics to track for marketers, together with bonus best practices to boost them higher. However, you have to understand which kind of metric you are looking at and what the implications are because Twitter won’t necessarily make that easy on you if you aren’t familiar.

Advertising metrics, showing how your paid Twitter posts are performing.

Profile-level analytics, showing how much engagement your profile is generating.

Tweet-level analytics, showing how well individual tweets are performing.

There are essentially three types of Twitter analytics, all available via your dashboard:

#Twitter analytics profile visits how to#

You need to know which are the most important metrics to track, how to track them, and what that data means for your business. You can – and should – take advantage of these tools, but like all analytics, if you have no context, all you have is a pile of numbers.

It’s one of the most comprehensive social media analytics tools out there, with graphs, dashboards, metrics, and visualizations for your organic tweets and Twitter ads. But your starting point should be Twitter Analytics, the in-platform, proprietary reporting tool. Of course, there are shedloads of analytics tools that gather and crunch metrics for you.

What actions convert at the highest rate.

Which content types, topics, post lengths, and so forth resonate the most with different demographics.

In the B2B niche, 70% of marketers say that they plan to increase investment on Twitter in 2022.Īll of which makes it very clear that your Twitter presence matters, so Twitter analytics – tracking and analyzing the performance of your activity on the platform – should not be ignored. Twitter is, in fact, becoming increasingly important for marketers. Thanks to this constant growth, Twitter now has an advertising reach of 436 million people worldwide, including as much as 50% of the population in Japan and Saudi Arabia, and over 20% of people in the US, UK, and Canada. Impressively, despite increasing competition from new platforms like TikTok and Clubhouse, Twitter is still steadily growing its audience, having reached 211 million monetizable daily active users (mDAU) by Q3 2021, and showing no signs of stopping.